Best Graphic Design Hacks For Every Busy Entrepreneur in 2023 – IgniteVA
Graphic design hacks for every busy entrepreneurs in Nigeria –
We live in a world dominated by images and visual platforms. Design is more important than ever, especially for small businesses trying hard to compete with bigger brands that have bigger budgets. Today, good design isn’t optional. It’s essential to survive in a competitive world.
One of the biggest challenges small businesses face is a lack of funds. Many of these businesses won’t spend money for good graphic design.
When you can’t afford to hire a professional graphic designer, try to design on your own. As an entrepreneur, you’re undoubtedly busy with other important tasks. But following these tips will help you in the long run. None are difficult, and none of them require any advanced expertise. But they can all have a huge impact on the designs you create.
Are you ready to learn? Let’s get started!
1. Know your design objective
What exactly do you hope to achieve with this design, what is the motive behind the design, outlining and understanding this concept makes it a whole lot easier to achieve the end result…
Before starting out outline the reasons, this design is important to you or your client, take down the end result you hope to achieve and let that become the basic foundation to creating the design.
2. Pick out the perfect font
Which fonts look good together & which ones don’t?
Pairing fonts is one of the most common areas that stumps people who are starting out with graphic design.
A great rule of thumb is to choose fonts with high contrast. This will help the fonts balance each other out while still creating a feature in your design.
The contrast between the 2 typefaces can be increased by making the size of the title significantly larger & using a bright color to complement the background ocean image.
3. Match Colors Within Your Designs
Creating color harmony is one of the most effective ways to make your designs stand out.
One way to create harmony is to match the colors you use for your graphic elements — such as fonts or text holders — with a background image.
You can find the exact color from an image using a color picker tool, which will provide you with a hex code — the six digit code that identifies an exact color on the color wheel.
Hex codes are an important concept for graphic design newbies to learn. They’re what you’ll use to construct all the color palettes for your designs!
In the example above, matching the text color with the vibrant pink flowers in the background image helps the copy stand out.
A transparent shape has also been added as a text holder to help with legibility.
4. Use Grids for Your Images
Grids are a unique Canva tool which help you layout & edit your images to create professional effects.
Four images with similar themes were placed in this grid to create an eye-catching composition. The horizon line of each photo has been lined up, and a unique filter was applied across all the images for consistency.
Grids make for a quick & easy way to create your own world class layouts without using design templates.
5. Add Transparent Icons
Learning how to create backgrounds in Canva is where your creative juices really start to flow.
Whether you’re using an image as a background or a series of colored shapes — there are endless ways to experiment!
In the example above, a slight transparency was applied to the leaf icon & the background image was darkened to make the text more legible.
6. Illustrate Information with Shapes & Icons
Many people are surprised at how much they can accomplish using shapes & icons.
From creating informative infographics to a unique text holder, this is an important skill which helps you think outside the box & create original designs.
Three circle icons representing different percentages were used in this example to illustrate the findings of a report.
Shapes & icons are great tools to use when creating interesting & informative social media posts, or if you want to wow your boss during a company presentation.
7. Fix Color Issues in Your Images
Making sure your images look their best is an essential part of the graphic design process.
One way to do this is to increase or decrease the saturation of an image. Saturation refers to the intensity of color in an image.
When a color is fully saturated — it appears vivid & bright!
Increasing saturation will make the colors in your image appear richer, while decreasing it will made them look washed-out & muted.
In the above example, saturation was increased to brighten the natural color of the fruits.
8. Crop Images to Maximize Copy Space
Copy space refers to empty areas within images.
When searching for background images, look for ones with ample copy space that you can use to overlay text. Or, to create more white space, try enlarging your images.
9. Choose IgniteVA
IgniteVA is one of the best virtual assistant agencies in Nigeria, Founded in 2020 as Ignitetoons, rebranded in 2022 as IgniteVA. This Virtual Assistant Agency has gone ahead to contribute to the growth of diverse corporations in the country, they offer their services within and outside Africa and is rated the fastest growing virtual assistant agencies with highly skilled and creative team members all over Nigeria.
